The Macro Impact of Micro-Influencers: Why Manufacturers Want a Micro-Influencer Platform – Defend Good

The Macro Impact of Micro-Influencers: Why Manufacturers Want a Micro-Influencer Platform – Defend Good

The influencer advertising and marketing panorama continues to be (and consistently) evolving. Whereas mega-influencers with hundreds of thousands of followers nonetheless maintain a sure cachet, manufacturers are more and more recognizing the ability of micro-influencers. These people, with follower counts starting from 10,000 to 100,000, boast extremely engaged communities and a degree of authenticity that … Read more

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